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Countries: Sweden, Norway, Denmark
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Frequency: 12 issues/year
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Circulation: 115,800
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Readership: 579,000
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Launch year: 1970
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Ad Price: Full page, 4-color 11,000
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Primary Target Group: Interested everyday food geeks!
The magazine’s success:
It´s great to lead the way – almost 600.000 people read every issue of the Swedish food magazine ”Allt om Mat”. Since a few years back, the magazine is also available in a Norwegian and Danish edition under the name ”Spis Bedre”. As a market leader we want to be on the cutting edge and taste the best! To savor and safeguard our ambition we have our test kitchen, where all recipes are sampled before they are published. And to maintain good taste we work with experienced food journalists and chefs.
More than that – We have a wine tasting group comprising of four of the country’s most renowned wine connoisseurs. A large website with thousands of recipes and lots of inspiration. The newsletter twice a week. The release of popular cookbooks, a paper back wine guide also included on CD, and the CD based cookbook “Datakokboken” which includes 12.000 recipes. All trustworthy and tasty!
But first and foremost we deliver a contemporary food magazine – reliable, sleek and inspiring!
